Conversion-Focused Mobile

Landing Page for a Credit Card

Conversion-Focused Mobile

Landing Page for a Credit Card

Context

Extra needed a fast redesign of its mobile landing page to improve sign-ups for a credit card positioned around everyday spending.


The existing page failed to communicate value quickly and lacked a clear conversion hierarchy on mobile.


My task was to redesign the experience end-to-end with a strong CRO focus, under tight time constraints.

Extra needed a fast redesign of its mobile landing page to improve sign-ups for a credit card positioned around everyday spending.


The existing page failed to communicate value quickly and lacked a clear conversion hierarchy on mobile.


My task was to redesign the experience end-to-end with a strong CRO focus, under tight time constraints.

Company

Extra

Role

UX/UI Designer

Jan-Feb 2025

Duration

Team

2 people

Approach

I led the product design work independently, combining competitor analysis with CRO best practices for financial products.


I explored multiple hero concepts, tested different value propositions and CTA placements, and designed a mobile-first flow that makes benefits immediately scannable.


The design emphasizes trust and relevance through bold copy, high-contrast CTAs and everyday lifestyle imagery tied directly to real use cases.

I led the product design work independently, combining competitor analysis with CRO best practices for financial products.


I explored multiple hero concepts, tested different value propositions and CTA placements, and designed a mobile-first flow that makes benefits immediately scannable.


The design emphasizes clarity, trust, and relevance through bold copy, high-contrast CTAs, and everyday lifestyle imagery tied directly to real use cases.

Redesign

The visual design is intentionally minimal and high-contrast to support fast comprehension on mobile. I used bold, benefit-led typography to anchor attention on the value proposition, paired with a restrained black-and-white base to establish trust.


The yellow accent is applied exclusively to primary actions, creating a clear visual rhythm and reinforcing conversion intent without visual noise.


Layout, spacing and component density were optimized for thumb reach and one-handed use, ensuring that CTAs remain discoverable at every scroll depth.

Results

The final design delivers a clear value proposition above the fold, improves information hierarchy, and introduces multiple conversion points without increasing cognitive load.


Key benefits are easier to scan, CTAs are consistently visible throughout the page, and the product feels more accessible while maintaining credibility as a financial service.


The result is a conversion-focused landing page ready for testing and iteration.

Next Project ->

Next Project ->